Brian Lanier, MD
Founder and President

Dr. Lanier is a proud son of Maple Hill, Pender County, NC, where his family has been for generations.  After studying music at UNCW he graduated from NC State University with a business degree.  He joined the Marines shortly after the attacks of September 11th, 2001 and his experiences in Iraq and other far-flung regions of the world inspired him to become a physician.  After leaving active duty in 2007 he spent more time at NC State preparing for medical school and graduated from the University of North Carolina School of Medicine in 2014.  He is married and has three sons.

New Hanover Regional Medical Center, Family Medicine

Medical School:
University of North Carolina School of Medicine
- John and Kit Latimer Excellence Fund Scholar, 2010-2014

North Carolina State University

What We Do

Direct Primary Care is an emerging primary care model in which primary care services are offered for an affordable monthly membership.  It allows us to practice medicine in a way that truly puts that patient first. This means:
  • No co-pays or deductibles for visits
  • Visits are always with your physician
  • Wholesale prescription medications and lab tests
  • Easy access to your personal physician through secure messaging or telephone
  • Care delivered the way you need it - in person, remotely, or in some cases at home or your workplace
  • Transparent pricing - no surprises!
  • Plans of care and treatments are decided by you and your physician - not by an insurance company or an administrator.