Dr. Brian LanierDr. Lanier and family
Brian Lanier, MD
Founder and President

Dr. Lanier is a proud son of Maple Hill, Pender County, NC, where his family has been for generations.  After studying music at UNCW, he graduated from NC State University with a business degree.  He joined the Marines shortly after the attacks of September 11th, 2001 and his experiences in Iraq and other far-flung regions of the world inspired him to become a physician.  After leaving active duty in 2007, he spent more time at NC State preparing for medical school and graduated from the University of North Carolina School of Medicine in 2014.  He is married and has three sons.

New Hanover Regional Medical Center, Family Medicine

Medical School:
University of North Carolina School of Medicine
- John and Kit Latimer Excellence Fund Scholar, 2010-2014

North Carolina State University
Dr. Kristin Kirkland
Kristin Kirkland, MD, MPH
Family Physician

Dr. Kirkland is originally from Wichita, KS, where she attended the University of Kansas School of Medicine. She received a Masters in Public Health at the Johns Hopkins Bloomberg School of Public. Her special interests within Public Health include Human Trafficking prevention, intervention, and treatment. She moved to Wilmington in 2018 to attend the Family Medicine Residency Program at New Hanover Regional Medical Center. She and her husband have two fur babies, Scout and Shark, and love exploring the beach and all that Wilmington has to offer. They attend The Bridge church and enjoy travel, scuba diving, and spending time with friends and family. 

Residency: New Hanover Regional Medical Center, Family Medicine

Medical School: University of Kansas School of Medicine

Undergraduate: Kansas State University

What We Do

We provide care the way it used to be…where doctors knew their patients and their families, and took great care of them all.

How is this possible? We spend zero time chasing down insurance payments, and all of our time getting to know our patients, listening, and intervening early. 

Patients save time and money, and get far better care. See all of the services our patients enjoy.

What Our Patients are Saying

Ryan Smith, Patient

Curt, Patient


Healthcare Testimonial

Betty, Facebook review

I joined over a month ago. Love having a doctor that really cares, takes time to know you and your health issues. Will work with you on a plan for your issues. Very affordable. I am recommending Promina Health to everyone I know.
Healthcare Testimonial

Melissa, Google review

I’m so lucky to have found Promina Health last year. In the year that I have been a patient, I have had more of my health issues addressed than in my last 10 years! Dr. Lanier has helped me find better ways to manage my diagnoses with the least amount of prescriptions as possible. He has spent more time getting to know my medical history, health need and helping me decide what needs addressing first, etc. than any doctor I can remember. I never feel rushed or as if my concern are not important. Even his medical assistant gets to know you and is helpful! I am sharing my experience and recommendation with everyone!
Healthcare Testimonial

Sean, Google review

Direct Primary Care will change your perception of what health care can be when you remove the insurance entanglement and work directly with a doctor and staff who care. Dr. Lanier and his team care about your health and your healthcare experience from end-to-end. Broke your leg while traveling They’ll chat with remotely and make sure you don’t get screwed at a random Urgent Care. Need a vaccine they can’t provide? They will call around to help find the best price. Need a specialist? They can weigh in during the process. If you care about your health care and prefer to not have an insurance company dictating your provider, price and treatment options then I highly recommend this model and this practice.
Healthcare Testimonial

Dawn, Google review

Best healthcare I’ve ever had!
Healthcare Testimonial

Haile, Facebook review

My doctor is truly here for his patients. Not only does he listen attentively, he provides resources before medications are introduced.Choosing to give alternatives to patients, instead of medicating the and masking other issues. The prices of his services are affordable to those of us who struggle with finding health care. He is a doctor that puts his patients first before products. He embraces the oath doctors take, and ensures his patients know it. He goad above and beyond for his patients. If you are looking for a doctors that will truly help you to the best of his ability you will find it here at Promina Health.
Healthcare Testimonial

Curt, Google review

The very best care my family and I have ever received. Don’t waste your time looking for another doctor.
Healthcare Testimonial

Anton, Wilmington, Facebook review

I love that there’s a no rushed feeling when in the office. The doctor takes time to actually listen. And I enjoy I have access to talking with him on other platforms, without an office visit.
Healthcare Testimonial

Jenna, Wilmington

This is how primary care should be! Patients get the care and attention they deserve at fair prices. I’m never going back to being one of a million patients in the giant insurance-fueled healthcare system.

Jennifer, Patient

Everyone at Promina Health is absolutely amazing. Each patient is looked at individually, not like an assembly line.

Kurt, Patient

WE have found ourselves financially better off, with for better care.

Bryan, Patient

There's no waiting time to see my doctor. Most doctors have you sitting two or three hours.

Ryan, Patient

I cab go in for my appointment..and if for some reason my child is also not felling well, we can be seen at the same time. As a busy working women to three kids, it's a no-brainer.

Devon, Small Business Owner

From a small business standpoint, you have a flat cost structure that's easy to manage. It also helps staff feel comfortable, knowing that if something is really bothering them. they're going to nip it in the bud and deal with the problem when it's small.

Why We Do It

We do it for our patients! Going to the doctor shouldn’t be complicated, frustrating and exorbitantly expensive. By cutting out third-parties, we keep costs affordable and transparent, while eliminating the other frustrations of health care such as spending more time in the waiting room than with your doctor, receiving surprise medical bills months after your visit, and not being able to reach your doctor when you have a question.

The Direct Primary Care Model allows us to practice medicine in accordance with our values, and to fulfill our mission:

To make a difference in the lives of individuals and businesses by providing them health care in an extraordinary, valuable way through the development of strong personal relationships.